One of the best ways to start getting client leads right now is to target them where they hang out with paid advertising. Also known as "pay-per-click" or "PPC," you only pay for ads that users actually click on to engage. |
On our team, we have Google Ads and Facebook advertising managers that design a compelling and effective campaign. We actually construct multiple ads to split test, measure results, then choose the winning ads - then make refinements to the campaign on an ongoing basis for maximum effectiveness and lower cost per click. |