Pay Per Click

One of the best ways to start getting client leads right now is to target them where they hang out with paid advertising. Also known as "pay-per-click" or "PPC," you only pay for ads that users actually click on to engage.

How does PPC work?

Once your ad campaign is set up, you only pay when someone clicks on your ad. But before that happens, there's a lot of work behind the scenes in crafting an effective campaign that meets your goals within your budget. There's keyword research, demographic research, and other factors to consider like competitors, cost per click, click through rates, and much more - all of which we meticulously perform when designing a PPC ad campaign.

What's so great about PPC?

• PPC ads offer fantastic targeting of keywords and/or phrases your prospects use to find your services, as well as target your prospective clients' location, age, income, lifestyle features, and other demographic data that can result into attracting your ideal client for an outstanding return on investment.
  
  
• Great for high visibility that can often surpass organic SEO ranking. So if you want to be at the top of Google without waiting months for SEO to kick in, a Google Ads campaign can be very effective.
  
  
• Versatile formats depending on the situation and the offer. There are "pull" ads like Google Ads and YouTube video ads, where the user might be searching for something particular by using a keyword (like "remodeling contractor [your city]). By contrast, "push" ads, like Facebook and Instagram, entice a customer by getting their attention if they weren't looking for that, but based on their profile and interests would be a good target prospect.
  
  
• Control budget with no surprises with flexible budgeting. Once your campaign hits your pre-determined budget threshold, it stops showing the ad campaign.

What Options Do I Have?

There are lots of options out there on where to advertise. As mentioned above, "pull" ads vs. "push" ads depend on the keywords used, your prospect's lifestyle, and lots of other factors. These are questions we'll go over if we set up a Strategy Session.

Then there is the video option, like YouTube dedicated ads, or even Facebook videos. It's not all still pictures anymore, and video can often convey a message that words and a picture can't.

We also design ad campaigns that are mobile only (click-to-call), banner ads, Google Maps Location ads, Image ads, and if you choose, Re-Targeting as a followup tactic.

How do I get the most leads for my budget?

On our team, we have Google Ads and Facebook advertising managers that design a compelling and effective campaign. We actually construct multiple ads to split test, measure results, then choose the winning ads - then make refinements to the campaign on an ongoing basis for maximum effectiveness and lower cost per click.

Ready to get started?

Since every business is different, we offer a no-obligation strategy session to discuss your current lead acquisition situation, your desired situation, and what we could do together to improve your brand image, get more customers, or whatever your goals are for your web presence.

​Contact us today to set up a strategy conversation!

Book A Strategy Session